This is your story. Let's write it!

  for a brand that stands out and makes you the obvious choice?

  for dream clients to line up to work with you?

  for results that make you excited to jump out of bed in the morning with a fist pump in the air?

  it feels like you keep working hard but the responses and results are not happening.

  you have invested so much time and money, only to come up empty.

  the lulls in business last way longer than you ever wanted.

If these questions and thoughts have been hanging out in your own mind and heart,
let me introduce you to something that can change your world -- if you just say yes.

You are amazing. You are creating products and delivering services that matter to the world. The story you are building through your business is powerful and needed. You are hard-working, handling chaos with class and showing up to your life with intention.


I believe that you can create a brand that captures who you are and what you have to give. You can design a brand that is compelling and magnetic and will leave you feeling in control and your clients always wanting more.

This course will give you an opportunity to immerse yourself in your own brand, empowering you with the tools to identify your current brand and its past trends as well as giving you insight to your ideal clients and what they prefer. You can feel confident, in control, and make powerful decisions for your business.

Your weak spots don’t need to stay weak; let’s make your brand strong and set it up for incredible growth.

  • A step-by-step guided workbook to help you embrace your brand story

    This 50+ page step-by-step workbook guides you through 22 worksheets and 19 exercises to help you assess your brand story in the past, for the present, and into the future.

  • An exclusive online community of like-minded entrepreneurs

    You will receive access to our private Facebook group exclusively for those embracing their own brand story. Ask questions, get feedback, and become engaged with business owners just like you!

  • Tips, tools, and recommendations from a branding expert

    Grab the tools to help you brainstorm, assess your brand, identify your dream client, and analyze what sets you apart from your competitors.

  • Exclusive question and answer sessions in live video chats

    Your branding questions will be answered during live, exclusive hangouts hosted by Laura James. Join in the conversation and make the most of your experience!

Go over key components from your past and present marketing to determine what has and hasn’t worked. Complete exercises and analyze your findings to discover the true direction you want your brand to go.

Your brand story isn’t just about the visuals you’ve created. It’s also about the people, places, and things that have gotten you to where you are now and will help you get to where you’re going. Craft a compelling story that tells the who, what, where, why, and how of your business.

Take the time to create a customer persona based on key credentials, revealing your ideal client. Learn if your current clients are truly your dream clients, and how your branding affects the clients you attract.

Wondering how you measure up to the competition? Learn how to identify your competition and ways you can stand out, making you the perfect choice for your dream clients.

A review of where you are, where you’ve been, and where you need to go. Walk through creating visual inspiration for your brand style and determine what you can do yourself, and where you may need assistance.

instant access

You will receive the tools, knowledge and strategy you need
to get your brand where it needs to be.

  ask all the right questions to ensure your brand is in line with your values and the needs of your dream client.

  be aware of the gaps where your brand may need more attention so that it can stand out online.

  know your dream client inside and out and be confident on what they need and how to communicate to them.

  identify what you love about your brand and be super excited to share it with the world.

  find ease in attracting the right clients and saying no to the wrong ones.

You can stand out online. You can be the obvious choice.
You can have a client waitlist for your products and services.

  entrepreneurs who know they're not attracting the right clients, but aren't sure why.

  anyone who feels overwhelmed, exhausted, or discouraged by their current brand.

  those who have continuously changed their brand and look only to find it's still not working.

  anyone who has invested money in pre-made brands only to feel dissatisfied soon after.


  any business that has just started or is planning to start.

  entrepreneurs who are not interested in building up their brand and expert status.

  someone who has recently worked with a professional brand developer to create their vision.

  anyone who is happy with their brand and attracting their ideal clients every time.


instant access

Could you do this for me? +

Yes, I can! I currently offer a number of ways to work with me in creating your brand story. Feel free to reach out to me and my team to discuss the options that work best for you.

How long does the course take? +

Embrace Your Brand Story is designed to be done at your own pace. You may find some elements go more quickly than others.

Do you teach me how to make my own brand? +

Embrace Your Brand Story does not teach any design elements, nor does it walk you through the branding process. This course is designed to take a deep look at your visual identity and determine the direction it should go in order to reach your target market.

What is your refund policy? +

My goal is for you to become more confident in the direction of your brand. If you complete the activities and worksheets and still feel that you are unclear of where your brand needs to go, please send me an email within 14 days of purchase and I will happily process your refund.

Still have questions? Feel free to contact me and my team at office [at] lauraj [dot] co for more information!

A brand is so much more than your visual identity. Do you ever wonder what people think of you? Of your company? Those thoughts, both positive and negative, are all part of your brand identity. The moment you put yourself and your business out there for the world, your story began. If you want to find the right clients, you need to take control of your story and start creating the brand of your dreams.

I believe in the saying “You don't know where you're going if you don't know where you've been.” It’s important to learn from our past in order to really get an idea of what we need in the future. This course is meant to do that. I know that working for yourself is hard and branding yourself in a way that feels good to you and speaks to your clients can be even harder.

I’ve spent over a decade working with individuals and solopreneurs, family businesses, and multi-level corporations in all varieties of industries to create strong branding and graphics. In this course you’ll learn some of the vital tools I use before every branding project so that I can fully understand each clients individual story. Once the course is through, you’ll know exactly where you’ve been and have a clear idea of what you need to do to create the perfect brand for your business.

Embrace how you can stand out.

While there were aspects of my brand I loved, I always had that nagging feeling that I could have a stronger brand. Laura’s course helped me to gain clarity on the parts of my brand that were serving my business and the parts that were holding me back.  I was able to quickly see what I needed to change and then get the assistance to move my brand forward.  Now I have complete confidence in my brand and so does my ideal client.

- Dana Malstaff, Expand Your Reach

I'm extremely clear on my ideal client, which I never even thought about before reading your course!

- Lauren Collister, Lauren Collister

Laura brings up an interesting process on how to go about deciding on branding. I almost wanted to quit because I felt like I was really behind on a lot of my business, but the fact that Laura was so encouraging helped me to continue. I trust her vast knowledge and she definitely knows what she's talking about. Great spirit!

- Lauren Caselli, Lauren Caselli Events

instant access

Love your business. Love what it stands for. Love how it serves. Love what it provides.